{"product_id":"9781118505656","title":"microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand","description":"\u003cb\u003eHow to harness your passion, develop your platform, and build a community of fans to sustain your micro-business\u003c\/b\u003e \u003cp\u003eIf you dream of launching your own business, but aren't sure what that business should be, \u003ci\u003emicroDomination\u003c\/i\u003e has the answer. This new book from entrepreneur and communications guru Trevor Young, shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable in, from dog training to cooking to financial planning, \u003ci\u003emicroDomination\u003c\/i\u003e shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home.\u003c\/p\u003e \u003cp\u003eIn the first part of the book, Young uses real-life examples to introduce you to the businesspeople—or \"micro mavens\"—who are living their dreams and earning money doing what they love. The second part of the book reveals the nuts-and-bolts strategies and tactics you can use to emulate their success and achieve your goal of \"microdominating.\"\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes inspirational case studies and practical advice on starting a micro-business based on your talent or expertise\u003c\/li\u003e \u003cli\u003eFeatures actionable guidance on using content marketing and social media to grow your brand and business\u003c\/li\u003e \u003cli\u003eWritten by a leading thinker in the fields of public relations, marketing, and communications\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're stuck in a dead-end job or just dream of turning your hobby into a business, \u003ci\u003emicroDomination\u003c\/i\u003e gives you a proven plan for turning your passion into prosperity.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47078230032624,"sku":"9781118505656","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118505656_p0.jpg?v=1763694454","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118505656","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}