{"product_id":"9781118524510","title":"The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy","description":"\u003cp\u003eThe inside information that marketers and social media practitioners have been dying to get their hands on...\u003cbr\u003e \u003cbr\u003e It seems like every day another self-appointed social media \"guru\" appears on the scene, offering to sell you his or her \"surefire\" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies?\u003cbr\u003e \u003cbr\u003e Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, \u003ci\u003eThe Social Media MBA in Practice\u003c\/i\u003e provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.\u003cbr\u003e \u003cbr\u003e This book offers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe most comprehensive set of \"blueprints\" available in one book for delivering social media strategies more successfully.\u003c\/li\u003e \u003cli\u003eIncludes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately.\u003c\/li\u003e \u003cli\u003eCovers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136323797232,"sku":"9781118524510","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118524510_p0.jpg?v=1763694484","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118524510","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}