{"product_id":"9781118547618","title":"Business Models For Dummies","description":"\u003cb\u003eWrite a business model? Easy.\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBusiness Models For Dummies\u003c\/i\u003e helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows you how to define the purpose of a business and its profitability to customers\u003c\/li\u003e \u003cli\u003eServes as a thorough guide to business modeling techniques\u003c\/li\u003e \u003cli\u003eHelps to ensure that your business has the very best business model possible\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you need to update a business model due to changes in the market or maturation of your company,\u003ci\u003eBusiness Models For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47031791452400,"sku":"9781118547618","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118547618_p0.jpg?v=1763694616","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118547618","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}