{"product_id":"9781118551585","title":"Inbound Marketing and SEO: Insights from the Moz Blog","description":"\u003cp\u003e\u003cb\u003eLearn from the leading resource on the latest inbound marketing techniques\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. \u003cb\u003e\u003ci\u003eThe Moz Blog\u003c\/i\u003e\u003c\/b\u003e is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCo-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends\u003c\/li\u003e \u003cli\u003eCovers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization\u003c\/li\u003e \u003cli\u003eFocuses on leveraging existing platforms like social media sites and community for inbound marketing success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eInbound Marketing and SEO \u003c\/i\u003eis a must-have for marketers in today's online world.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107276112112,"sku":"9781118551585","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118551585_p0.jpg?v=1763694522","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118551585","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}