{"product_id":"9781118554043","title":"It's Not Just PR: Public Relations in Society, 2nd Edition","description":"\u003cp\u003eIn the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector\u003c\/li\u003e \u003cli\u003eUpdated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world\u003c\/li\u003e \u003cli\u003eCovers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles\u003c\/li\u003e \u003cli\u003eBalanced, well organized, and clearly written by two leading scholars\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107221881072,"sku":"9781118554043","price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118554043_p0.jpg?v=1763694357","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118554043","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}