{"product_id":"9781118556276","title":"Origination: The Geographies of Brands and Branding","description":"\u003cp\u003e\u003ci\u003eOrigination: The Geographies of Brands and Branding \u003c\/i\u003eoffers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding\u003c\/li\u003e \u003cli\u003eChallenges current interpretations of brands as vehicles of homogenization in globalization\u003c\/li\u003e \u003cli\u003eEstablishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding\u003c\/li\u003e \u003cli\u003ePresents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands\u003c\/li\u003e \u003cli\u003eForges strong new connections between political and cultural economy approaches within geography\u003c\/li\u003e \u003cli\u003eProvides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107260088560,"sku":"9781118556276","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118556276_p0.jpg?v=1769888950","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118556276","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}