{"product_id":"9781118583401","title":"The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving","description":"\u003cb\u003eWhy commercial-style branding doesn't work for nonprofits—and what does\u003c\/b\u003e \u003cp\u003eTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? \u003ci\u003eThe Money-Raising Nonprofit Brand + Website\u003c\/i\u003e argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers a real-world fundraising strategies that work in the nonprofit world\u003c\/li\u003e \u003cli\u003eDisabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world\u003c\/li\u003e \u003cli\u003eWritten by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47078306906352,"sku":"9781118583401","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118583401_p0.jpg?v=1763694514","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118583401","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}