{"product_id":"9781118589649","title":"Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do","description":"\u003cp\u003eThe first edition of \u003cb\u003eBANK 2.0\u003c\/b\u003e—#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months—took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.\u003c\/p\u003e \u003cp\u003eIn \u003cb\u003eBANK 3.0\u003c\/b\u003e, Brett King brings the story up to date with the latest trends redefining financial services and payments—from the global scramble for dominance of the \u003cb\u003emobile wallet\u003c\/b\u003e and the expectations created by \u003cb\u003etablet computing\u003c\/b\u003e to the operationalising of the \u003cb\u003ecloud\u003c\/b\u003e, the explosion of \u003cb\u003esocial media,\u003c\/b\u003e and the rise of the \u003cb\u003ede-banked\u003c\/b\u003e consumer, who doesn't need a bank at all.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBANK 3.0\u003c\/b\u003e shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.\u003c\/p\u003e \u003cp\u003e\"On the Web and on Mobile, the customer isn't king—he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice.\"\u003cbr\u003e—\u003cb\u003eGerry McGovern\u003c\/b\u003e, author of Killer Web Content\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107278471408,"sku":"9781118589649","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118589649_p0.jpg?v=1763694655","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118589649","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}