{"product_id":"9781118632222","title":"Converge: Transforming Business at the Intersection of Marketing and Technology","description":"\u003cb\u003eThe leaders of Razorfish share their strategies for merging marketing and IT\u003c\/b\u003e \u003cp\u003eTo create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. \u003ci\u003eConverge\u003c\/i\u003e explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. \u003ci\u003eConverge\u003c\/i\u003e shares their first-hand experience working closely with global brands—including AXE, Intel, Samsung, and Kellogg—to solve business problems at the collision point between media, technology, and marketing.\u003c\/p\u003e \u003cp\u003eWith in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, \u003ci\u003eConverge\u003c\/i\u003e presents a roadmap to success.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains how to organize for innovation within your own organization by applying the principles of agile development across your business\u003c\/li\u003e \u003cli\u003eDetails how to create a religion around convergence, explaining how to tell the story throughout the organization\u003c\/li\u003e \u003cli\u003eOutlines how to adapt processes to keep up with and take advantage of rapid technological change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA book by practitioners for practitioners, \u003ci\u003eConverge\u003c\/i\u003e is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136325370096,"sku":"9781118632222","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118632222_p0.jpg?v=1763695096","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118632222","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}