{"product_id":"9781118637517","title":"Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling","description":"\u003cb\u003eProven techniques to master the art of the cold call\u003c\/b\u003e \u003cp\u003eCold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded—for the salesperson and the recipient. \u003ci\u003eSmart Callin\u003c\/i\u003eg has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated \u003ci\u003e2nd Edition\u003c\/i\u003e, it offers even \u003ci\u003esmarter\u003c\/i\u003e tips and techniques for prospecting new business while minimizing fear and rejection.\u003c\/p\u003e \u003cp\u003eWhile other books on cold calling dispense long-perpetuated myths such \"prospecting is a numbers game,\" and salespeople need to \"love rejection,\" this book will empower readers to take action, call prospects, and get a yes every time.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdated information reflects changes and advances in the information gathering that comprises the \"smart\" part of the calling\u003c\/li\u003e \u003cli\u003eFurther enhances the value and credibility of the book by including more actual examples and success stories from readers and users of the first version\u003c\/li\u003e \u003cli\u003eAuthor Art Sobczak's monthly Prospecting and Selling Report newsletter (the longest-running publication of its type) reaches 15,000 readers, and \u003ci\u003eSmart Calling\u003c\/i\u003e continues to rank in the Top 20 in the Sales books category on amazon.com and has sold over 20,000 copies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eConquer your fears and master the art of the cold calling through the genius of \u003ci\u003eSmart Calling, 2nd Edition\u003c\/i\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121645830384,"sku":"9781118637517","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118637517_p0.jpg?v=1763695243","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118637517","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}