{"product_id":"9781118641293","title":"Business Planning Essentials For Dummies","description":"\u003cb\u003eAll the basics you need to design a successful business plan\u003c\/b\u003e \u003cp\u003eWhether you're starting your first business or you're a serial entrepreneur, you know how important a good business plan is to your business's ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don’t fret! \u003ci\u003eBusiness Planning Essentials For Dummies\u003c\/i\u003e gives you all the essential, practical information you need to succeed—from deciding what your business is really all about to building a long-term vision of where your company will go. In between, the book covers budgeting and finance, pricing, predicting sales, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCovers all the essentials of writing a business plan and getting on the road to turn your plan into a reality\u003c\/li\u003e \u003cli\u003eServes as an ideal refresher or introduction to the topic in an affordable small-format edition\u003c\/li\u003e \u003cli\u003eIntended for anyone starting their first business or even just thinking about it\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBusiness Planning Essentials For Dummies\u003c\/i\u003e is packed with everything you need to know to get started on building your dream business. So what are you waiting for?\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136389366000,"sku":"9781118641293","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118641293_p0.jpg?v=1763694816","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118641293","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}