{"product_id":"9781118652015","title":"Starting an Online Business For Dummies","description":"\u003cp\u003e\u003cb\u003eMind your business with this updated edition of the bestselling online business how-to guide\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e \u003cbr\u003e \u003c\/b\u003eHave a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. \u003ci\u003eStarting an Online Business For Dummies, 7th Edition\u003c\/i\u003e will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCovers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond\u003c\/li\u003e \u003cli\u003eHighlights business issues that are of particular concern to online entrepreneurs\u003c\/li\u003e \u003cli\u003eWalks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools\u003c\/li\u003e \u003cli\u003eProvides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThere's no time like now to start a new endeavor and no guide like \u003ci\u003eStarting an Online Business For Dummies, 7th Edition\u003c\/i\u003e to get your online business going.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120119136496,"sku":"9781118652015","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118652015_p0.jpg?v=1763694968","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118652015","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}