{"product_id":"9781118683156","title":"Startup CEO: A Field Guide to Scaling Up Your Business, + Website","description":"\u003cb\u003eA definitive book for any CEO—first time or otherwise—of a high-growth company\u003c\/b\u003e \u003cp\u003eWhile big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because \"you're only a first time CEO once.\"\u003c\/p\u003e \u003cp\u003eNow, more than a decade later, he's written \u003ci\u003eStartup CEO\u003c\/i\u003e. As the fifth book in the \u003ci\u003eStartUp Revolution\u003c\/i\u003e series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders\u003c\/li\u003e \u003cli\u003eDiscusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent\u003c\/li\u003e \u003cli\u003eExamines how a CEO must align available resources with the company's strategy in order to ensure success\u003c\/li\u003e \u003cli\u003eAddresses what it takes to master the \"How\" of being a CEO—from leading an executive team to managing in any type of market\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEngaging and informative, this book is essential reading for any, and every, CEO.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47078234816752,"sku":"9781118683156","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118683156_p0.jpg?v=1763695122","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118683156","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}