{"product_id":"9781118688434","title":"Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success","description":"\u003cb\u003eA proven approach to revenue-generating marketing and client development\u003c\/b\u003e \u003cp\u003e\u003ci\u003eProfessional Services Marketing\u003c\/i\u003e is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its \u003ci\u003eSecond Edition\u003c\/i\u003e, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eThe \u003ci\u003eSecond Edition\u003c\/i\u003e features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews\u003c\/li\u003e \u003cli\u003eAuthors Mike Schultz and John E. Doerr are the coauthors of the \u003ci\u003eWall Street Journal\u003c\/i\u003e and \u003ci\u003eInc. Magazine\u003c\/i\u003e bestseller \u003ci\u003eRainmaking Conversations\u003c\/i\u003e and \u003ci\u003eProfessional Services Marketing\u003c\/i\u003e; Lee W. Frederiksen is coauthor of \u003ci\u003eOnline Marketing for Professional Services\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eWill be widely promoted via multiple online routes and direct mail marketing\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eFirms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107206775024,"sku":"9781118688434","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118688434_p0.jpg?v=1763694963","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118688434","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}