{"product_id":"9781118720813","title":"Disciplined Entrepreneurship: 24 Steps to a Successful Startup","description":"\u003cp\u003e\u003cb\u003e24 Steps to Success!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. \u003c\/p\u003e \u003cp\u003eYou will learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy the “F” word – focus – is crucial to a startup’s success\u003c\/li\u003e \u003cli\u003eCommon obstacles that entrepreneurs face – and how to overcome them\u003c\/li\u003e \u003cli\u003eHow to use innovation to stand out in the crowd – it’s not just about technology\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you’re a first-time or repeat entrepreneur, \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e gives you the tools you need to improve your odds of making a product people want.\u003c\/p\u003e \u003cp\u003eAuthor Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e \u003cp\u003eFor more please visit http:\/\/disciplinedentrepreneurship.com\/\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47130214039792,"sku":"9781118720813","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118720813_p0.jpg?v=1763695124","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118720813","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}