{"product_id":"9781118756683","title":"Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success","description":"\u003cp\u003e\u003cb\u003eCreate and maintain a successful social media strategy for your business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eToday, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. \u003ci\u003eMaximize Your Social\u003c\/i\u003e offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains the evolution of social media and the absolute necessity for creating a social media strategy\u003c\/li\u003e \u003cli\u003eOutlines preparation for, mechanics of, and maintenance of a successful social media strategy\u003c\/li\u003e \u003cli\u003eAuthor Neal Schaffer was named a \u003ci\u003eForbes\u003c\/i\u003e Top 30 Social Media Power Influencer, is the creator of the \u003ci\u003eAdAge\u003c\/i\u003e Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMaximize\u003c\/i\u003e \u003ci\u003eYour Social\u003c\/i\u003e will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107340108016,"sku":"9781118756683","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118756683_p0.jpg?v=1763695256","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118756683","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}