{"product_id":"9781118760819","title":"The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric","description":"\u003cb\u003eBig data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready?\u003c\/b\u003e \u003cp\u003eThese are just a few of the newest trends in digital marketing that are part of our everyday world. In \u003ci\u003eThe Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric\u003c\/i\u003e, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe ins and outs of this brave new world of digital marketing\u003c\/li\u003e \u003cli\u003eThe specific techniques needed to achieve high customer engagement\u003c\/li\u003e \u003cli\u003eThe modern innovations that help you outperform the competition\u003c\/li\u003e \u003cli\u003eThe best targeting and positioning practices for today's digital era\u003c\/li\u003e \u003cli\u003eHow customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith the authors' decades of combined experience filling its pages, \u003ci\u003eThe Digital Marketer\u003c\/i\u003e gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120529686768,"sku":"9781118760819","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118760819_p0.jpg?v=1763695328","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118760819","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}