{"product_id":"9781118768365","title":"The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing","description":"\u003cp\u003e\u003cb\u003eNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you think you are in the marketing business, think again. You’re in the people business, and \u003ci\u003eThe Passion Conversation\u003c\/i\u003e teaches you how to get people to fall passionately and madly in love with your organization or cause.\u003c\/p\u003e \u003cp\u003eThe author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Passion Conversation\u003c\/i\u003e will change your perspective on marketing by:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplaining the three motivations for people to talk about businesses and causes\u003c\/li\u003e \u003cli\u003eDetailing how every marketing problem is a people problem in disguise\u003c\/li\u003e \u003cli\u003eGiving heartfelt evidence that marketing materials are now conversation tools\u003c\/li\u003e \u003cli\u003eShowing how customer communities sustain word of mouth while also sparking financial impact\u003c\/li\u003e \u003cli\u003eHelping your business apply these marketing lessons through a series of workbook exercises called \"Passion Explorations\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136321274096,"sku":"9781118768365","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118768365_p0.jpg?v=1763695414","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118768365","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}