{"product_id":"9781118770139","title":"The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales","description":"\u003cb\u003eThe small business marketing experts at Demandforce help owners kick off their online strategy\u003c\/b\u003e \u003cp\u003eSmall business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. \u003ci\u003eThe Small Business Online Marketing Handbook\u003c\/i\u003e will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAuthor Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit\u003c\/li\u003e \u003cli\u003eFeatures spot interviews and \"do this now\" advice from resident experts at Demandforce, including the founders\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. \u003ci\u003eThe Small Business Online Marketing Handbook\u003c\/i\u003e shows you how.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136321700080,"sku":"9781118770139","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118770139_p0.jpg?v=1763695348","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118770139","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}