{"product_id":"9781118797396","title":"The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles","description":"\u003cb\u003eA practical guide for inexperienced marketers who have to develop a marketing strategy\u003c\/b\u003e \u003cp\u003eWith technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. \u003ci\u003eThe Accidental Marketer\u003c\/i\u003e is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans\u003c\/li\u003e \u003cli\u003eShows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Accidental Marketer\u003c\/i\u003e allows any inexperienced marketer to step into a new role and develop an effective strategy.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47130463633648,"sku":"9781118797396","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118797396_p0.jpg?v=1763695526","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118797396","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}