{"product_id":"9781118808399","title":"Z.E.R.O.: Zero Paid Media as the New Marketing Model","description":"\u003cp\u003eThe world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. \u003cbr\u003e \u003cbr\u003e Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.\u003cbr\u003e \u003cbr\u003e The solution? The Marketing Model can be fixed by slashing your ad budget, and  investing in the Z.E.R.O. framework:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eZealots\u003c\/li\u003e \u003cli\u003eEntrepreneurship\u003c\/li\u003e \u003cli\u003eRetention\u003c\/li\u003e \u003cli\u003eOwned Assets\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47134547214576,"sku":"9781118808399","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118808399_p0.jpg?v=1763695443","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118808399","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}