{"product_id":"9781118816004","title":"Facebook Marketing All-in-One For Dummies","description":"\u003cb\u003eReach your customers with the latest Facebook marketing strategies\u003c\/b\u003e \u003cp\u003e\u003ci\u003eFacebook Marketing All-in-One For Dummies, 3\u003csup\u003erd\u003c\/sup\u003e Edition\u003c\/i\u003e is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new \u003ci\u003eThird Edition\u003c\/i\u003e includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.\u003c\/p\u003e \u003cp\u003eFacebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. \u003ci\u003eFacebook Marketing All-in-One For Dummies, 3\u003csup\u003erd\u003c\/sup\u003e Edition\u003c\/i\u003e walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how to claim your presence on Facebook\u003c\/li\u003e \u003cli\u003eBuild pages to engage, retain, and sell to customers\u003c\/li\u003e \u003cli\u003eDiscover advanced Facebook marketing tactics\u003c\/li\u003e \u003cli\u003eFind out why measuring, monitoring, and analyzing are important\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCreate and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. \u003ci\u003eFacebook Marketing All-in-One For Dummies, 3\u003csup\u003erd\u003c\/sup\u003e Edition\u003c\/i\u003e provides the guidance and information you need to get in there and claim your space.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121584554224,"sku":"9781118816004","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118816004_p0.jpg?v=1763695377","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118816004","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}