{"product_id":"9781118837290","title":"Starting a Business For Dummies - UK","description":"\u003cp\u003e\u003cb\u003eStarting your own UK business is an exciting - and challenging - time.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, \u003ci\u003eStarting a Business For Dummies\u003c\/i\u003e, 4\u003csup\u003eth\u003c\/sup\u003e UK Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.\u003c\/p\u003e \u003cp\u003eAll your favourite, trusted content has been updated including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLaying the groundwork and testing the feasibility of your business idea\u003c\/li\u003e \u003cli\u003eWriting a winning business plan and finding funding\u003c\/li\u003e \u003cli\u003eHow to operate effectively, including managing your finances and employing people\u003c\/li\u003e \u003cli\u003eGrowing your business and improving performance\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNew content includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe latest funding schemes, including government funding and crowdfunding\u003c\/li\u003e \u003cli\u003eTendering for public sector work\u003c\/li\u003e \u003cli\u003eAvoiding business cyber-crime\u003c\/li\u003e \u003cli\u003eFranchising and pop ups\u003c\/li\u003e \u003cli\u003eExporting (the government has set a target of doubling the number of exporting companies by 2020)\u003c\/li\u003e \u003cli\u003eEnvironmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107334897904,"sku":"9781118837290","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118837290_p0.jpg?v=1763695667","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118837290","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}