{"product_id":"9781118921753","title":"Search Engine Optimization All-in-One For Dummies","description":"\u003cb\u003eThe most comprehensive coverage of search engine optimization\u003c\/b\u003e \u003cp\u003eIn \u003ci\u003eSearch Engine Optimization All-in-One For Dummies, 3\u003csup\u003erd\u003c\/sup\u003e Edition\u003c\/i\u003e, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.\u003c\/p\u003e \u003cp\u003eIf SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more\u003c\/li\u003e \u003cli\u003eCovers SEO and optimizing servers for SEO\u003c\/li\u003e \u003cli\u003eProvides important information on SEO web design\u003c\/li\u003e \u003cli\u003eShows you how to use SEO to stay \"above the fold\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're a website owner, developer, marketer, or SEO consultant, \u003ci\u003eSearch Engine Optimization All-in-One For Dummies, Third Edition\u003c\/i\u003e is the only resource you need to beat the competition.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47022816723184,"sku":"9781118921753","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118921753_p0.jpg?v=1763695782","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118921753","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}