{"product_id":"9781118925522","title":"Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics","description":"\u003cb\u003eA practical guide to leveraging your data to spur innovation and growth\u003c\/b\u003e \u003cp\u003eYour business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In \u003ci\u003eBig Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics\u003c\/i\u003e, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia\/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics\u003c\/i\u003e details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild an effective analytics team, and empower them with the right tools\u003c\/li\u003e \u003cli\u003eLearn how big data drives both evolutionary and revolutionary innovation, and who should be responsible\u003c\/li\u003e \u003cli\u003eIdentify data collection and analysis opportunities and implement action plans\u003c\/li\u003e \u003cli\u003eDesign the platform that suits your company's current and future needs\u003c\/li\u003e \u003cli\u003eQuantify performance with statistics, programming, and research for a more complete picture of operations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEffective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, \u003ci\u003eBig Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics\u003c\/i\u003e can show you how to use what you already have and acquire what you need to succeed.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47078165577968,"sku":"9781118925522","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118925522_p0.jpg?v=1763696113","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118925522","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}