{"product_id":"9781118956960","title":"Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing","description":"\u003cb\u003eShake up and redefine the market by changing your game!\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eA new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are \u003cb\u003eshaking up \u003c\/b\u003ethe world. In \u003ci\u003eGamechangers\u003c\/i\u003e Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. \u003cp\u003e‘Gamechangers’ are \u003cb\u003edisruptive and innovative\u003c\/b\u003e, they are more ambitious, with stretching vision and enlightened purpose. They \u003cb\u003efind their own space\u003c\/b\u003e, then shape it in their own vision. Most of all they have \u003cb\u003egreat ideas\u003c\/b\u003e. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. \u003cb\u003eWhy be 10% better, when you could be \u003c\/b\u003e\u003cb\u003e10 times better\u003c\/b\u003e\u003cb\u003e?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eG\u003c\/i\u003e\u003cb\u003e\u003ci\u003eamechangers\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003eis built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGamechangers\u003c\/i\u003e offers guidance on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThinking smarter and acting faster\u003c\/li\u003e \u003cli\u003eEmbracing the new tricks of business\u003c\/li\u003e \u003cli\u003eUnderstanding how gamechangers dream and disrupt\u003c\/li\u003e \u003cli\u003eDelivering practical results and winning\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136330514672,"sku":"9781118956960","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118956960_p0.jpg?v=1763696093","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118956960","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}