{"product_id":"9781118976678","title":"SPIKE your Brand ROI: How to Maximize Reputation and Get Results","description":"\u003cb\u003eIncrease ROI through more effective brand marketing\u003c\/b\u003e \u003cp\u003eAccording to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement,\" and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products?  The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.”\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eSPIKE Your Brand ROI\u003c\/i\u003e, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE  – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives.\u003c\/p\u003e \u003cp\u003eBased on the author′s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn to recognize brand patterns that are driven by audience interests and outside events\u003c\/li\u003e \u003cli\u003eFocus your energy, resources, and money when your brand is top-of-mind\u003c\/li\u003e \u003cli\u003eDecrease your marketing spend while increasing your bottom-line benefits\u003c\/li\u003e \u003cli\u003eMaximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight\u003c\/li\u003e \u003cli\u003eRetool traditional word-of-mouth initiatives for optimum results\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120028205296,"sku":"9781118976678","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118976678_p0.jpg?v=1763696098","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118976678","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}