{"product_id":"9781118994788","title":"Sensory Discrimination Tests and Measurements: Sensometrics in Sensory Evaluation","description":"\u003cp\u003eSensory testing and measurement are the main functions of sensory analysis. In recent years, the sensory and consumer field has evolved to include both difference testing and similarity testing, and new sensory discrimination methods such as the tetrads have received more attention in the literature.\u003c\/p\u003e \u003cp\u003eThis second edition of \u003ci\u003eSensory Discrimination Tests and Measurements\u003c\/i\u003e is updated throughout and responds to these changes and includes:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eA wide range of sensory measurements: \u003cul\u003e\n\u003cli\u003eMeasurements of sensory effect (d', R-index and Gini-index);\u003c\/li\u003e \u003cli\u003eMeasurements of performance of trained sensory panel (Intraclass correlation coefficients and Cronbach's coefficient alpha);\u003c\/li\u003e \u003cli\u003eMeasurements of relative importance of correlated sensory and consumer attributes (drivers of consumer liking or purchase intent);\u003c\/li\u003e \u003cli\u003eMeasurements of consumer emotions and psychographics;\u003c\/li\u003e \u003cli\u003eMeasurements of time-intensity;\u003c\/li\u003e \u003cli\u003eMeasurements of sensory thresholds;\u003c\/li\u003e \u003cli\u003eMeasurements of sensory risk with negative sensory effects (Benchmark Dose, BMD, methodology)\u003c\/li\u003e \u003cli\u003eMeasurements of sensory shelf life (SSL).\u003c\/li\u003e\n\u003c\/ul\u003e \u003c\/li\u003e \u003cli\u003eA balanced introduction of sensory discrimination tests including difference tests and similarity tests.\u003c\/li\u003e \u003cli\u003eBayesian approach to sensory discrimination tests.\u003c\/li\u003e \u003cli\u003eModified and multiple-sample discrimination tests.\u003c\/li\u003e \u003cli\u003eReplicated discrimination tests using the beta-binomial (BB), corrected beta-binomial (CBB), and Dirichlet-multinomial (DM) models.\u003c\/li\u003e \u003cli\u003eSensory discrimination methods including the tetrads and the 'M+N'.\u003c\/li\u003e \u003cli\u003eR and S-Plus codes for all the measurements and tests introduced in the book.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eMainly intended for researchers and practitioners in the sensory and consumer field, the book is a useful reference for modern sensory analysis and consumer research, especially for sensometrics.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107338141936,"sku":"9781118994788","price":247.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118994788_p0.jpg?v=1769889869","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118994788","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}