{"product_id":"9781119016120","title":"Social Media Optimization For Dummies","description":"\u003cb\u003eOptimize, optimize, optimize to get the most out of your company's social media presence\u003c\/b\u003e \u003cp\u003eAs it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, \u003ci\u003eSocial Media Optimization For Dummies\u003c\/i\u003e serves as your roadmap to smart marketing in the digital age.\u003c\/p\u003e \u003cp\u003eSo, what \u003ci\u003eis\u003c\/i\u003e Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntegrate social media into your website\u003c\/li\u003e \u003cli\u003eDrive traffic to your website\u003c\/li\u003e \u003cli\u003eBuild followers and generate a buzz\u003c\/li\u003e \u003cli\u003eIncrease engagement with customers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom integrating social media into your website to building your social media presence to everything in between, \u003ci\u003eSocial Media Optimization For Dummies\u003c\/i\u003e points your business toward success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121587536112,"sku":"9781119016120","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119016120_p0.jpg?v=1763696263","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119016120","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}