{"product_id":"9781119097457","title":"The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage","description":"Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In \u003ci\u003eThe Quest for Global Dominance\u003c\/i\u003e they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: \u003cul\u003e \u003cli\u003eIdentifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets\u003c\/li\u003e \u003cli\u003eConverting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers\u003c\/li\u003e \u003cli\u003eCultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge\u003c\/li\u003e \u003cli\u003eLeveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120124018928,"sku":"9781119097457","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119097457_p0.jpg?v=1763696838","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119097457","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}