{"product_id":"9781119118923","title":"Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations","description":"\u003cp\u003e\u003ci\u003eCommunications Writing and Design\u003c\/i\u003e is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles\u003c\/li\u003e \u003cli\u003eReaders learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques\u003c\/li\u003e \u003cli\u003eWritten by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work\u003c\/li\u003e \u003cli\u003eLearning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises\u003c\/li\u003e \u003c\/ul\u003e A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47107347218672,"sku":"9781119118923","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119118923_p0.jpg?v=1763696527","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119118923","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}