{"product_id":"9781119122104","title":"Salesforce Marketing Cloud For Dummies","description":"\u003cb\u003eSalesforce Marketing Cloud: Take your digital marketing on a journey!\u003c\/b\u003e \u003cp\u003eEverything seems to be moving to the cloud these days—and digital marketing is no exception! \u003ci\u003eSalesforce Marketing Cloud For Dummies\u003c\/i\u003e guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. \u003c\/p\u003e\u003cp\u003eAs Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! \u003c\/p\u003e\u003cul\u003e \u003cli\u003eNavigate and manage the Salesforce Marketing Cloud\u003c\/li\u003e \u003cli\u003eDefine and understand your customers' journeys—and how you fit into them\u003c\/li\u003e \u003cli\u003eEngage your customers across devices, ensuring consistent communication\u003c\/li\u003e \u003cli\u003eUse predictive data to optimize engagement\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eSalesforce Marketing Cloud For Dummies\u003c\/i\u003e helps you make the most of your investment in the digital marketing world!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47134524309744,"sku":"9781119122104","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119122104_p0.jpg?v=1763696325","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119122104","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}