{"product_id":"9781119147435","title":"Magnetic: The Art of Attracting Business","description":"\u003cp\u003e\u003ci\u003eMagnetic: The Art of Attracting Business\u003c\/i\u003e is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.\u003c\/p\u003e \u003cp\u003eMagnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business.\u003c\/p\u003e \u003cp\u003eBecoming \u003ci\u003eMagnetic\u003c\/i\u003e and attracting business, truly is an \u003ci\u003eart,\u003c\/i\u003e rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success.\u003c\/p\u003e \u003cp\u003eLearn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business.\u003c\/p\u003e \u003cp\u003eDiscover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic.\u003c\/p\u003e \u003cp\u003eCreate a \u003ci\u003emagnetic mindset\u003c\/i\u003e in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going.  \u003c\/p\u003e \u003cp\u003eSimplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success. \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136399065328,"sku":"9781119147435","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119147435_p0.jpg?v=1763696810","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119147435","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}