{"product_id":"9781119235651","title":"Digital Marketing For Dummies","description":"\u003cb\u003eDoes your digital marketing pack a punch?\u003c\/b\u003e \u003cp\u003eWritten with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—\u003ci\u003eDigital Marketing For Dummies\u003c\/i\u003e helps you get the most out of all your digital marketing efforts. \u003c\/p\u003e\u003cp\u003eWhat worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! \u003ci\u003eDigital Marketing For Dummies\u003c\/i\u003e takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDevelop an individually tailored digital marketing campaign\u003c\/li\u003e \u003cli\u003eOffer an effective lead magnet to convert visitors\u003c\/li\u003e \u003cli\u003eKeep your audience invested in your brand, products, and services\u003c\/li\u003e \u003cli\u003eCreate a return path with frequent and strategic communication with your customers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120124707056,"sku":"9781119235651","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119235651_p0.jpg?v=1763696782","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119235651","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}