{"product_id":"9781119281665","title":"Winning New Business For Dummies","description":"\u003cb\u003eWin more new business today\u003c\/b\u003e \u003cp\u003eNew business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the tallk and closing more deals in no time!\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInside…\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eKnow your subject\u003c\/li\u003e \u003cli\u003eBe an active listener\u003c\/li\u003e \u003cli\u003eMake a great first impression\u003c\/li\u003e \u003cli\u003ePresent solutions\u003c\/li\u003e \u003cli\u003eStay on-brand and on-message\u003c\/li\u003e \u003cli\u003eProspect effectively\u003c\/li\u003e \u003cli\u003eOvercome objections\u003c\/li\u003e \u003cli\u003eStructure the deal\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley, John \u0026 Sons, Incorporated","offers":[{"title":"Default Title","offer_id":47136400343280,"sku":"9781119281665","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119281665_p0.jpg?v=1763697043","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119281665","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}