{"product_id":"9781119362418","title":"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly","description":"\u003cp\u003e\u003cb\u003eThe international bestseller—now in a new edition\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhen it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics \u003ci\u003edo\u003c\/i\u003e seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe New Rules of Marketing \u0026amp; PR\u003c\/i\u003e is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. \u003c\/p\u003e\u003cp\u003eThe Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In \u003ci\u003eThe New Rules of Marketing \u0026amp; PR\u003c\/i\u003e, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eServes as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers\u003c\/li\u003e \u003cli\u003eOffers a wealth of compelling case studies and real-world examples\u003c\/li\u003e \u003cli\u003eIncludes information on new platforms including Facebook Live and Snapchat\u003c\/li\u003e \u003cli\u003eShows both small and large organizations how to best use Web-based communication\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFinally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47036689481968,"sku":"9781119362418","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119362418_p0.jpg?v=1763697113","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119362418","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}