{"product_id":"9781119363743","title":"Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources","description":"This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. \u003ci\u003eMuseum Marketing and Strategy\u003c\/i\u003e examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to \u003cul\u003e \u003cli\u003eDefine the exchange process between a museum's offerings and consumer value\u003c\/li\u003e \u003cli\u003eDifferentiate a museum and communicate its unique value in a competitive marketplace\u003c\/li\u003e \u003cli\u003eFind, create, and retain consumers and convert visitors to members and members to volunteers and donors\u003c\/li\u003e \u003cli\u003ePlan strategically and maximize marketing's value\u003c\/li\u003e \u003cli\u003eAchieve financial stability\u003c\/li\u003e \u003cli\u003eDevelop a consumer-centered museum\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47134597808368,"sku":"9781119363743","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119363743_p0.jpg?v=1763697044","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119363743","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}