{"product_id":"9781119368748","title":"Baidu SEO: Challenges and Intricacies of Marketing in China","description":"\u003cp\u003eSEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)\u003c\/p\u003e \u003cp\u003eIn order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47134619828464,"sku":"9781119368748","price":102.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119368748_p0.jpg?v=1769890534","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119368748","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}