{"product_id":"9781119369042","title":"Marketing to Millennials For Dummies","description":"\u003cp\u003e\u003cb\u003eMarket effectively to the millennial mindset\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMillennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, \u003ci\u003eMarketing to Millennials For Dummies\u003c\/i\u003e gives you a fail-proof road map for winning over this coveted crowd. \u003c\/p\u003e\u003cp\u003eMillennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIdentify key millennial characteristics and behaviors\u003c\/li\u003e \u003cli\u003eGrasp and adapt to millennial economic realities\u003c\/li\u003e \u003cli\u003eReach your target audience with integrated strategies\u003c\/li\u003e \u003cli\u003eBuild deep, lasting connections with millennials\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGet ready to crack the code —millennials are a mystery no more!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47036689613040,"sku":"9781119369042","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119369042_p0.jpg?v=1763697337","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119369042","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}