{"product_id":"9781119490555","title":"Small Business For Dummies","description":"\u003cp\u003e\u003ci\u003eSmall Business For Dummies\u003c\/i\u003e has been a leading resource for starting and running a small business. Calling upon their five decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition will cover all aspects of small business from the initial business plan to the everyday realities of finance, marketing, management, and what it takes to achieve and maintain success in an ever-changing economic landscape. Updates to this new edition of \u003ci\u003eSmall Business For Dummies\u003c\/i\u003e include:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow technology is reshaping marketing - particularly, the impact of tech companies like Amazon, Facebook, Google and LinkedIn\u003c\/li\u003e \u003cli\u003eHow technology and ecommerce tools like Shopify are transforming how small businesses sell and collect money\u003c\/li\u003e \u003cli\u003eExpanded coverage of technology in general, especially and including the use of the Cloud\u003c\/li\u003e \u003cli\u003eImpact of new tax laws, including coverage of tax reform which may soon pass Congress\u003c\/li\u003e \u003cli\u003eUse of B corps and \"impact investing\"\u003c\/li\u003e \u003cli\u003eUpdated and expanded coverage of financing and cash flow management tools\u003c\/li\u003e \u003cli\u003eUpdated coverage of the best places to get small business loans\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley, John \u0026 Sons, Incorporated","offers":[{"title":"Default Title","offer_id":47031640555760,"sku":"9781119490555","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119490555_p0.jpg?v=1763697326","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119490555","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}