{"product_id":"9781119541349","title":"YouTube Marketing For Dummies","description":"\u003cp\u003e\u003cb\u003eAdvice from a YouTube insider on how to creative effective campaigns\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. \u003ci\u003eYouTube Marketing For Dummies \u003c\/i\u003eshares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. \u003c\/p\u003e \u003cp\u003eInside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate a plan that fits your business needs\u003c\/li\u003e \u003cli\u003eLaunch an ad campaign\u003c\/li\u003e \u003cli\u003eFind video creation strategies\u003c\/li\u003e \u003cli\u003eLaunch a branded channel\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAre you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!\u003c\/p\u003e","brand":"Wiley, John \u0026 Sons, Incorporated","offers":[{"title":"Default Title","offer_id":47031733780720,"sku":"9781119541349","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119541349_p0.jpg?v=1763697238","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119541349","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}