{"product_id":"9781119778516","title":"Persuade: The 4-Step Process to Influence People and Decisions","description":"\u003cp\u003e\u003cb\u003eTransform your ability to persuade and negotiate with this practical new resource\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003ePersuade: The 4-Step Process to Influence People and Decisions\u003c\/i\u003e, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.\u003c\/p\u003e \u003cp\u003eIn this important book you'll discover:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOriginal research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions\u003c\/li\u003e \u003cli\u003eReal world examples and practical exercises to illustrate and practice the concepts discussed\u003c\/li\u003e \u003cli\u003eA fun yet rigorous approach of a complex subject that can be practically applied in any business situation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePersuade\u003c\/i\u003e is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.\u003c\/p\u003e","brand":"Wiley, John \u0026 Sons, Incorporated","offers":[{"title":"Default Title","offer_id":47024109781232,"sku":"9781119778516","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119778516_p0.jpg?v=1763697417","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119778516","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}