{"product_id":"9781119943464","title":"Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader","description":"\u003cp\u003e\u003cb\u003eYour digital presence tells the story of who you are…\u003c\/b\u003e \u003cb\u003eso what should you be saying?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMastering Story, Community and Influence\u003c\/i\u003e explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities.\u003c\/p\u003e \u003cp\u003eWhether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMastering Story, Community and Influence\u003c\/i\u003e will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121634296048,"sku":"9781119943464","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119943464_p0.jpg?v=1763697170","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119943464","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}