{"product_id":"9781119950035","title":"Resistance is Useless: The Art of Business Persuasion","description":"This book will show you how anyone can be persuaded to do anything.\u003cbr\u003e Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.\u003cbr\u003e Resistance is Useless will show you how to:\u003cbr\u003e * Change anyone's opinion on any subject.\u003cbr\u003e * Transform a lynch mob into your most devout supporters.\u003cbr\u003e * Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.\u003cbr\u003e * Understand how a perfect product demonstration can get you hurled into the street by security.\u003cbr\u003e * Sell tanks to Genghis khan.\u003cbr\u003e Readership: General Business, customer service and sales.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120239165680,"sku":"9781119950035","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119950035_p0.jpg?v=1763697527","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119950035","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}