{"product_id":"9781119961192","title":"The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities","description":"\u003ci\u003eThe Growth Drivers\u003c\/i\u003e is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47120729014512,"sku":"9781119961192","price":35.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119961192_p0.jpg?v=1763697844","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119961192","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}