{"product_id":"9781119961383","title":"Modern Analysis of Customer Surveys: with Applications using R","description":"Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey. \u003cp\u003eKey features:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides an integrated, case-studies based approach to analysing customer survey data.\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003ePresents a general introduction to customer surveys, within an organization’s business cycle.\u003c\/li\u003e \u003cli\u003eContains classical techniques with modern and non standard tools.\u003c\/li\u003e \u003cli\u003eFocuses on probabilistic techniques from the area of statistics\/data analysis and covers all major recent developments.\u003c\/li\u003e \u003cli\u003eAccompanied by a supporting website containing datasets and R scripts.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCustomer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47134598693104,"sku":"9781119961383","price":122.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119961383_p0.jpg?v=1769890658","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119961383","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}