{"product_id":"9781119965459","title":"Data Mining Techniques in CRM: Inside Customer Segmentation","description":"This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47073649066224,"sku":"9781119965459","price":97.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119965459_p0.jpg?v=1763697448","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119965459","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}