{"product_id":"9781119965473","title":"Business Intelligence: Data Mining and Optimization for Decision Making","description":"Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. \u003cp\u003e\u003ci\u003eBusiness Intelligence\u003c\/i\u003e provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence.\u003c\/p\u003e \u003cp\u003eThis book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCombines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence.\u003c\/li\u003e \u003cli\u003eCovers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation.\u003c\/li\u003e \u003cli\u003eIs made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies.\u003c\/li\u003e \u003cli\u003eExplains how to utilise mathematical models and analysis models to make effective and good quality business decisions.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book is aimed at postgraduate students following data analysis and data mining courses.\u003c\/p\u003e \u003cp\u003eResearchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47073649230064,"sku":"9781119965473","price":89.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119965473_p0.jpg?v=1763697445","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119965473","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}