{"product_id":"9781119992318","title":"Marketing For Dummies","description":"Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. \u003cp\u003eThis straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiscover how to:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the basics of effective marketing\u003c\/li\u003e \u003cli\u003eResearch customers, competitors and industry\u003c\/li\u003e \u003cli\u003eCreate a compelling marketing strategy\u003c\/li\u003e \u003cli\u003eIncrease consumer awareness\u003c\/li\u003e \u003cli\u003eSatisfy clients’ needs and boost sales\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47134526275824,"sku":"9781119992318","price":28.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119992318_p0.jpg?v=1763697666","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119992318","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}