{"product_id":"9781119992530","title":"The Fine Art of Success: How Learning Great Art Can Create Great Business","description":"You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? \u003cp\u003eThe Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.\u003c\/p\u003e \u003cp\u003eManagers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead\/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.\u003c\/p\u003e \u003cp\u003eWith controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47134526374128,"sku":"9781119992530","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781119992530_p0.jpg?v=1763697557","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781119992530","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}